Classic Events


The diverse skills, considerable experience and innovative ideas of our team is what makes our events some of the most loved and iconic events in NZ.
We strive to be the most creative, successful and reliable event company in New Zealand, ensuring we create event experiences that will actively engage your target market and keep you ahead of your competitors.
We currently create, manage and deliver unique and innovative event experiences right around NZ, and we look forward to working with you to work on the perfect event for you, your business or organisation.
Delivering Classic Events………It’s what we do!


Balloons over Waikato

Balloons over Waikato is New Zealand’s largest event of its kind, attracting thousands of people locally, nationally and internationally.

Balloons over Waikato is the premier balloon event in New Zealand and the Waikato’s most loved event.

Fly with us every March!

Learn More


Lugton’s Round the Bridges

One of Hamilton’s most iconic events that has run with you for over 75 years, it is the ultimate mass participation event covering distances and events for competitive runners right through to parents pushing prams.

The course celebrates our beautiful city, running along the Waikato River, thought the Hamilton Gardens and finishing up in the vibrant CBD… run with us every November!

Learn More

Lugtons' Round the Bridges, 15 November 2020, Hamilton, New Zealand. Copyright Photo: Jeremy Ward /

HAMILTON – NZmca Motorhome, Caravan & Leisure ShoW

Showcasing everything you love about the outdoor lifestyle with massive deals, great food and so much to keep you entertained over 3 days at Mystery Creek!
Our Show in Hamilton hosts all of the major industry players, across two pavilions and two marquees, there are hundreds of exhibitors taking outside space, and we are the home of the largest event park and stay in NZ.

Learn More

NZMCA Motorhome, Caravan & Leisure Show, Kartsport Hamilton, Mystery Creek, New Zealand. Saturday, 21 September 2019. © Copyright Photo: Jeremy Ward /

CHRISTCHURCH – NZmca Motorhome, Caravan & Leisure Show

If you are in the South Island, Christchurch Arena is where you need to visit to experience everything you love about the outdoor lifestyle and travelling around our gorgeous country.

See your favourite brands of motorhome & Caravans, new products and accessories and talk to the experts under one roof over 2 days, it’s a must see for all Motorhome, Caravan and outdoor enthusiasts.

Learn More



Off the Beaten Track offers a selection of gorgeous handpicked rural properties, perfect for a special escape and the best bit is, you won’t find any of them on a main road in New Zealand. Our places are unique, private and secluded and provide unforgettable memories from the moment you leave your house and come to one of ours.
The best holidays and experiences really are Off the Beaten Track!

Learn More

what people are saying
Don’t take our word for it. Hear from the people we work with.

“Michele Connell’s event management company, Classic Events, does an amazing job of managing Hamilton’s largest iconic event, Balloons Over Waikato. Thanks largely to Classic Event’s efforts in always going the extra mile, we have been voted Best Waikato Event by the public of Hamilton six times and previously won the Best Established Community Event in New Zealand at the NZAEP Awards and the Best Not for Profit at the Westpac Business Excellence Awards.”

Rob Hart

Chairman, Balloons over Waikato Trust

The NZ Motorhome, Caravan & Leisure Show continues to be the bench mark exhibitors measure sales and results, with the Hamilton show easily the biggest and best show in New Zealand. It is an outstanding show, with attendance growing every year and Classic Events continue to provide value for both exhibitors and visitors. We are committed to attending the Hamilton show, as would not miss the opportunity to put our product in front of the biggest motorhome and caravan crowd in the country.”

Rob Axton

Managing Director, Country Caravans

“I have worked with Michele and her team over the years with Balloons over Waikato, The NZ Motorhome, Caravan & Leisure Show North and South, The Great NZ Food Show. During this time I have found the team to be an incredibly innovative, organised and fun group to work with, making each show and the Balloons over Waikato Festival a truly iconic Waikato Event. Balloons over Waikato is a jewel in Waikato’s crown, and it is a credit to the team that it has continued to grow and evolve over the many years we have been lucky enough to have it in our region. Classic Events is always open to new ideas, concepts and always encouraging new ways to promote each of their shows and events. NZME looks forward to working with the Classic Events team for every show they run, and hope to further grow our relationship in the future with the many more exciting events this team will put together!”

Glenn Roberts

Marketing Consultant, NZME

“We were extremely impressed with the way that the Balloons over Waikato team carefully matched our brand to an appropriate balloon and then helped us to make the most of the event. They were very professional and their enthusiasm was infectious. We found the event fantastic and are already working on plans for next year with the Balloons over Waikato team to continue bringing colour to the sky.”

Karen Warman

Marketing Manager, Resene

the team that makes it happen

Team Photos4

Michele Connell – the chief everything officer

Just as comfy in gumboots as high heels, a farmgirl at heart who loves the finer things in life, and seeing people enjoy the events she creates!

Team Photos3

jenni muhlmann – pr & marketing

Only thing she loves more than a BIG idea, is finding those perfect shoes on sale and having them home delivered!

IMG_5758 (1)

Wendy Barron – the ‘does everything’ girl

Shoes, sports and wine and not necessarily in that order, are some of Wendy’s passions outside of powering through events.

Team Photos5


Can now add blueberry farmer to her CV and loves to be given receipts without asking!

Team Photos


A supermum who always has a pocket full of cable ties and duct tape, and a free hand for her favourite coffee!



When she’s not chatting to exhibitors, you can find Jenny catching up with family and friends over good food or away travelling the country in her campervan.



Loves a road trip to the beach, a good book & a Central Otago Pinot. Always here to help you get Off the Beaten Track.

Jen Tapper


Loves spending quality time exploring New Zealand’s most beautiful OTBT locations – preferably accompanied by family, a good book and a glass of wine at the end of the day.

07 856 7215

[email protected]

Private Bag 3123,
Ruakura Research Centre, Bisley Road, Hamilton 3240

Please note the barrier arms via Ruakura Road are in use between
9am – 4pm, so you may need to access us via Wairere Drive

Contact Us